From Shelf to Self-Aware - Lelu Winds Up for a First Demo and Trailer
⚙️ Gear up for a clockwork adventure!
20 NOVEMBER 2025 - Solo game developer Jamie Rowan has announced the release of the first playable Steam demo for Lelu, an upcoming monochromatic action-adventure game.
Lelu is a cute and bite-sized action-adventure game about a small clockwork toy who gains consciousness ...and the desire for freedom. Players will explore a sprawling, labyrinthian toy factory filled with puzzles, combat and dangers as you search for the way out!
Lelu Official Demo Release Trailer:
Steam Page: store.steampowered.com/app/3131340/Lelu
Press Kit: jamierowan.notion.site/Lelu-presskit
Contact: jamierowandesign@gmail.com (Interviews welcome!)
About the game
Get your gears in motion for a captivating monochromatic adventure where you play as Lelu, a small but determined clockwork toy who has gained consciousness and found a taste for freedom!
Navigate your way through The Toy Factory, a labyrinthian tower filled with puzzles and traps set by the factory’s eccentric guardian. Use your wits and agility to overcome challenges, from conveyor belts and electrifying circuits to sentient toys and towering titans.
As you delve deeper into the world, uncover hidden abilities to aid you in your quest, alongside a variety of secrets and other toys sharing your desire for freedom.
Will you find your way to the elusive exit, or will you end up as another toy on the shelf?
Key Features
- Battle other hostile toys and colossal clockwork titans using your tools
- Discover new gear & items to aid you on your quest
- Solve puzzles and navigate treacherous hazards throughout the factory
- Explore diverse environments, including haunted basements, underground waterways and mysterious laboratories
For more updates on Lelu,
follow on X / Twitter or Bluesky or join the Discord
About the Developer
Jamie Rowan is an independent developer from the UK, now residing in Sweden. He's been developing games for around 5-6 years. Lelu has been a passion project for around 2 years. He would love for Lelu to resonate with fans of traditional 2D Zelda titles as well as more modern action/exploration games.
Copyright © 2025 Jamie Rowan, All rights reserved.